“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.”
Combating The Cardinal Sin of Design
Design-thinking is a critical part of our creative process - provoking questions, empathizing with diverse perspectives, and aligning the heart and mind to work together to find creative solutions. At the core, the insights shared by the creator community on their craziest ideas, deepest desires, and basic needs inform us as designers to tackle a variety of challenges artists face day-to-day.
Artists are the keepers of the human imagination. Their mode of living or 'modus vivendi' is to discover new meaning and elevate these new ideas and realities through creative expression.
As designers, we operate within a different paradigm. We're in the business of making dreams a reality --for the music tech industry, finding innovative solutions and building systems that empower artists to focus on what truly matters: making music.
Null Modular and the F(n) series is our response to the artists' call. As makers, we hope to inspire the notion that creatives have the power to create our own solutions.
The more knowledge we share, the better we can build.