Index Terms— Beacon, Proximity target marketing, ibeacon, BLE, , CLOUD, IoT,
wireless sensor network, SCADA solutions, freeRTOS, IoT solutions, embedded C++, embedded C, LTE modem.
For the recent explosive spread of smartphone users in the world, the possibility of novel services using smartphone has been explored. One of exploring fields is the close-range wireless communication technology, such as Bluetooth and Wi-Fi. As a recent trending topic of this, there is iBeacon proposed by Apple, Inc. iBeacon is a concept of wireless communication service using Bluetooth Low Energy (BLE). It enables to communicate between a beacon module and a smartphone at proximity with saving electric power. The beacon module emits radio waves based on BLE to broadcast an automatic triggering to smartphone users at proximity to push information with help from an installed application. A typical use case of iBeacon is automatic information transferring for in-store advertising and couponing. It also enables to use as an indoor positioning system based on the location information where the beacon module is placed and Received Signal Strength Indicator (RSSI) measured by smartphone. Because iBeacon is based on the BLE technology, it is available in the latest versions of iOS and Android OS. A service by iBeacon is usually done by a single beacon module that corresponds to a single automatic triggering for push-type information advertising regardless of any context of smartphone users approaching to the module. However, if iBeacon changes what to advertise by sensing a context of smartphone users, for example, where the users come from, such an extended iBeacon could be used for navigation and route guidance. This type of navigation and guidance will be applicable to attracting potential customers to a shop, and to disaster evacuation guidance. In this paper, we propose a system for Proximity target marketing using iBeacon. Here, our image of proximity marketing for retailers, brands. Retailer’s can greatly benefit using Proximity Targeting.
What is Proximity Marketing?
Proximity Targeting is a form of marketing that uses mobile technology to transmit marketing messages to mobile-devices. In most cases, individuals with mobile devices in a proximity to a business can receive marketing messages. For Proximity Targeting uses Bluetooth or our proprietary low energy technology to send messages electronically to nearby consumers.
Why Proximity Marketing?
It's simple! At least 90% of your customers may be reached via
WiFi on their mobiles.
At their permission,
With full measurability,
At zero cost per customer!
Increase mobile engagement
Seamless and valuable for consumers
Influence buying decisions at right place/time
Enhance in-store shopping experience
Insights into in-store shopping behavior
Key component of omni-channel strategy
B. Application cases
Many application cases for iBeacon have been proposed. Most of the cases are in practical use now, but some others are under demonstration experiment. Typical use cases are mobile advertisements and couponing, orders and payments without contacting with a store clerk, ticket validation, indoor location positioning and navigation, possession tracking, and safety confirmation in a time of disaster. The mobile advertisements and couponing are introduced to attract potential customers who happen to pass in front of a shop. When a customer’s device gets close to a beacon module, an advertisement or a coupon of goods for sale is pushed to the display of the device. The orders and payments using iBeacon are helpful to reduce labor costs for a store clerk. By using beacon modules, they can trigger an app to wake up and pay for a transaction automatically using an existing payment system such as PayPal. If this system completely works, it might be unnecessary to stand in line for orders and payments to wait for a long annoying time. By using iBeacon with combining ticket validation and indoor navigation, it is possible to automatically assist travelers to find boarding gate and time or to find the correct exit at the airport. As an application of possession tracking, it is useful to find the baggage in the airport or to find lost items using iBeacon. If a beacon module is attached on personal belongings, automatic proximity triggering by iBeacon indicates that there exist the belongings at proximity.
WHAT’S BLE AND IBEACON TECHNOLOGY?
Beacon is a kind of short- range, low power, low cost and tiny transmitters that can push information or notification to the smart mobile devices within 100 meters. It‟s a small device which uses Bluetooth Low Energy (BLE), an open standard makes it available to enable short-range wireless communication by a fraction of the power of the standard Bluetooth. This small device is low cost (from $5to $30) with low energy. It has ability to run for one or two years on standard coin-cell batteries. iBeacan technology works with the Bluetooth Low Energy (BLE) technology, also known as Bluetooth Smart. Beacon is a small device use only the advertisement channel, and transmit data packets in a regular interval (several seconds for example), then, the data broadcasted by Beacons can be received by devices, take smart phones for example. When the smart devices (with iOS 7 or 8) picked up the data sent by iBeacon, the application installed in devices will make some certain responses. IBeacons broadcast data by using BLE standard. The signals (data) will trigger some APP functionalities to perform some specific actions on a certain smart device at exactly a specific time or location.
In order to improve the customer experience, many new things can be integrated such as: report discounts and sales, invite them to come in, show them videos and info about the products they are viewing, allow a fast payment and surveys on their tastes. All this is achieved through a single app, and most importantly, depending on the proximity to other beacons or devices Now we are going to examine three possible app examples which were created to better demonstrate and explain how this technology works App is essential to understand how iBeacon works, and in fact it underlies all the mechanisms of this technology. This app measures the distance from the iBeacon to the IOS device and determines its position through the ID. This app can also determine if the device is still and if it enters or leaves an area, in order to vary the contest in which it is! The way this technology operates s very simple. The iBeacon sends its ID, from which you can determine the signal strength. This is constantly monitored through the power and calibration of the device and it’s easy to deduce with result in android app call Beacon observer. In this app. We can observer distance of person from beacon also. App. Showing UUID of smartphone connected. Last showed Deal from retailer.
In this paper, we demonstrated a possibility to extend the method to advertise with aware of the contest of human behavioral patterns using iBeacon. As an example, we proposed an extended iBeacon for Proximity target marketing. We also performed a simple experiment using our application software implemented for the route guidance to work on a Android OS smartphone. iBeacon as a low cost, low energy consumption tiny device with BLE technology is widely used in commercial fields, especially in retail areas. Its characteristics make it available to applied in museum scenario, and provide visitors with chance to interact with collection of an exhibition ultimate supports at real time. In this project, we addressed a system design in which iBeacons is utilized. In most cases, individuals with mobile devices in a proximity to a business can receive marketing messages. For Proximity Targeting uses Bluetooth or our proprietary low energy technology to send messages electronically to nearby consumers.
Benefits by using this system are Increase mobile engagement Retailer-branded experiences Seamless and valuable for consumers Combat showrooming Influence buying decisions at right place/time. Enhance in-store shopping experience Insights into in-store shopping behavior Key component of omni-channel strategy.