So, I've been playing around with a lot of names for the smart display. I first called it the SmartSlate; then the SlateMate. I even toyed around with calling it the Tabula Rasa (latin for "clean slate" and more importantly, the name of one of my favorite Justice League episodes).

None of those names resonated with me. I wanted something simple, that was inspired by the device, but not a "on the nose" name. I started thinking through the characteristics of the device, and decided to focus on one of my expected use cases: sticking the display on a wall, mirror, fridge, dry erase, etc.

From there, newt just kinda stuck. I liked it for a few reasons:

• the word "newt" is short and sweet
• newts are cute
• "Newt" is also subtle nod to the Apple Newton, one of the first PDAs.