12 - Welcome to my Crowdfunding Wonderland - May 8th - 21st

A project log for College of the Creatives Cabinet

A mysterious technological artifact designed, built & sent to a select group of nerdy creatives protecting the past, & inspiring the future!

Mike 05/10/2017 at 04:150 Comments

Just a little GIF made in PICO-8 using code by Neko250!

On the eve of launching the Kickstarter campaign I also made a crate out of MDF (pictured below next to the V.9 MDF cabinet) to give a more representative idea of what the final cabinet experience was intended to look like in total. With all of that done, my team and I then switched gears away from the cabinet's build, and basically went into overdrive creating all the collateral we'd need for the Kickstarter campaign. We then spent the next two and a half weeks straight working on that. In that time I worked on multiple rewrites of the campaign's copy, built a marketing plan+posting calendar, and media contact list, while the team pulled together to work on the Kickstarter video (of which we cut 6 times), and all of the other collateral associated with campaign's launch. After close to a week pulling all nighters prepping for our launch, we were able to launch our Kickstarter at 9am PDT on Thursday May 18th thanks to great efforts by Josh, Stefan, and Maggie (and extra special help from Jered Gold, thanks again all!)! It was a stressful day followed by 2 straight days sending press releases+pitches and promoting the campaign on Twitter, Facebook, Reddit, and LinkedIn... Below you'll find a photo of me the minute I launched the Kickstarter campaign, and context for my frame of mind, totally not worried at all...

By the weekend's end on Kickstarter I'm happy to say the College of the Creatives Cabinet campaign was turned into a "Project We Love", and we'd managed to get 20 backers! Not bad, but not great either if I'm being perfectly honest from a purely monetary and total percentage of our funding goal perspective... Anywho, after a pow-wow with the team followed by feedback from various interested internet users (and trolls), we decided we needed to get a final looking cabinet done to show what exactly we were:

  1. Giving to backers in exchange for pledging
  2. Giving to the targeted Cultural Influencers (you see the V.9 MDF prototype pictured below is not the final version, it has another form!)

With all of this in mind, I now know I need to get renders/images of the postcards, enamel pin, pocket guide, cipher coin, and final physical prototypes representing the $250 MDF cabinet and $5k hard wood and plastic cabinet with a crate made out of ply made that we can show to potential backers! I've resolved to complete a version of the $250 MDF cabinet and the final version we plan on making a limited edition of and sending to our select group of cultural influencers by the end of May! That means lots of fast iteration and prototyping over the next 2 weeks! More to come soon!

Oh, and one more thing! Don't miss the live stream and AMA I'll be doing to answer all of your burning questions related to the College of the Creatives Cabinet project! I look forward to answering your questions, and showing you the lab!