With over 12 years of designing electronics for manufacturing, I know I can build the hardware. On the embedded software size, Joel has 13 years of experience including the critical security training.  Together, we can take iDONT from concept to production ready. Here is how the business will run:

1. Design a prototype circuit board. This means that the ESP chip is not soldered directly to the board, but “connectorized” to an ESP module board with headers. This allows for people with minimal soldering experience to build a working iDONT.
2. Build, test, and debug the prototype iDONT using the prototype circuit board. This is both hardware and software. Shipping a robust working product from day one is key to success.
3. Cerate detailed instructions.
4. Sell 20 iDONTs on Tindie. Some would be fully assembled, programmed, and ready to go. Some would be a kit. And, finally a few would be just the circuit board. If the sale of the 20 units goes within two months, I believe that I have enough market/interest to…
5. Create a production circuit board for manufacturing iDONT. This circuit board would have as few through-hole/hand soldered connections as possible to reduce cost. Additionally, using a SMT ESP module that has been FCC certified is about half the cost of a dev module that the prototype would use.
6. Repeat steps two and three.
7. Pursue Crowd Supply to get even bigger discounts by buying in quantity. Selling on Adafruit, Seeedstudio, Sparkfun, or Tindie (with the help of a contract manufacture) would be another option if Crowd Supply did not work out.  I want to help others with their doorbell woes, but need support to do so.  All these avenues offer so much behind the scenes help: setting up payment, shipping, making secure webpages, asking detailed questions that lead to better planning and ultimately success.