It's not just a label, it is the label that your SiGZiG will don for the rest of its life. We are being extremely picky about the choice of supplier. The label is chemically etched stainless steel and we are looking at things like the quality of the etch (of course), the depth, the finish of the stainless steel (brushed, polished, etc.) and even the location of the tabs that are used to hold it during processing. Definitely not all suppliers are created equal as you can see in the comparison of various versions below.