Hi everyone - Hack Chat starts in about 15 minutes. Shawn Hymel will be talking about the business end of hacking.
hacking? I got an email that says: " He'll be dropping by the Hack Chat to talk about everything you ever wanted to know about marketing your hardware projects but was afraid to ask."
about how long will the chat be?
Dunno if it's strictly hacking, but I'll be talking about how to sell and market hardware stuff that you might be working on. It's based on a talk I gave at KiCon.
Nice, I cant wait.
Hacking as in building electronic projects
thanks for being here and sharing
Just asking, why shawb left sparkfun?
I wanted to pursue my own thing....I'm making videos and content now for other companies.
I hate when the keyboard laggs on my phone
Shawn what was your main role at sparkfun?
I was an engineer for 1.5 years (laying out boards, writing libraries). After that, I spent 3.5 years in marketing making videos, writing tutorials, and going to events. I think my official title for that was "creative engineer."
OK, it's noon here in the Pacific time zone, so let's kick things off. I'm pleased to welcome Shawn Hymel to the Hack Chat today to share his experiences with marketing and selling hardware projects.
Looks like you've already given a little bit of your background at Sparkfun, Shawn. Anything else to add?
Sure! just for folks who missed it: I worked at SparkFun for 5 years, with 3.5 of them being for the marketing department. I really enjoyed making videos and tutorials, but I got more into marketing strategy toward the end. I found out that there was a lot more science that goes into marketing than I initially thought.
At KiCon last month, I gave a talk about how to market and sell a device, aimed at hobbyists and people looking to sell their weekend hardware projects. I’d like to go over a few of the slides I used as a starting point for our discussion.
It’s not marketing yet, but I’d like to start with a question to everyone here. What recommendations do you have for an electronics assembly or turnkey contract manufacturer (if you’ve used one)? This is for my own curiosity :)
I sent this basic project out to Screaming Circuits for some estimates, and found that it didn't seem worthwhile to manufacture anything less than qty 1000 if you hoped to maybe make money off it :-/
What was the mix of SMT to through hole? Through hole tends to be the expensive step of China
I found that 100 brings cost down, but 1000 and up is thee real savings
outside of china
A local one called Elektromont, they charge a lot, but it's fast and you don't need to bother with hard to solder components.
There were only 8 unique SMT parts on it, no PTH
It seems that it takes a lot more to units to bring it down much more.
good to know! Was there a certain quantity you recommend with Elektromont, @pop13 ?
1000 seems like a lot to manufacture up front, but is it that much in terms of sales? IOW, isn't selling 1000 units of something a pretty reasonable expectation?...
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