Close

Hack Chat Transcript, Part 1

A event log for Pick and Place Hack Chat

Pick, place, profit

dan-maloneyDan Maloney 02/09/2022 at 21:150 Comments

Dan Maloney12:00 PM
Welcome to the Hack Chat everyone, Dan here with Dusan to moderate for Chris Denney as we kick off our Pick and Place Hack Chat.

Dan Maloney12:00 PM
Yeah, I'm a dope

Chris Denney12:00 PM
Couldn't help the "hello everybody" when seeing Nicolas' profile

Dan Maloney12:01 PM
Welcome aboard Chris. Can you tell us a little about yourself, and maybe a bit about the podcast?

Unexpected Maker12:01 PM
Hey everyone! Yeah, I thought the email title was weird...

Chris Denney12:01 PM
Yeah sure

Nicolas Tremblay12:02 PM
Thanks Chris, you're the first

Chris Denney12:02 PM
I've been working in something related to the manufacturing of circuit boards since I was 16 years old. I've had lots of jobs in between what I'm doing now, which is I'm the CTO for an electronics contract manufacturer in South Deerfield, MA called Worthington Assembly.

Chris Denney12:02 PM
The Pick, Place, Podcast grew out of lock down to be honest.

Chris Denney12:03 PM
We used to do tours all the time for people so that they could get a better understanding of how to design their products to make them easier to assemble.

Dan Maloney12:03 PM
A lot of things did, or so it seems

FedX joined  the room.12:03 PM

Chris Denney12:04 PM
But then during the beginning of covid we couldn't do tours anymore. So to keep the ball rolling with helping junior and mid-level engineers, we started the podcast as a way of describing how things are made and best practices to make getting *your* things made more easily.

Chris Denney12:04 PM
@Nicolas Tremblay oh, I know I am. Surely, nobody has *ever* said that to you before. Just like nobody ever asks me if they can get a Grand Slam Breakfast.

Chris Denney12:05 PM
The podcast is still just a side project. I still spend 40 hours a week actually running an electronics manufacturing operation. But definitely, it's my favorite thing I'm working on right now.

Chris Denney12:06 PM
Despite the fact that I just completed a dream project of mine. I got to evaluate and spec out a brand new pick and place line. We just sent in an order last week for nearly $1M worth of gear. That was a really fun project actually.

Chris Denney12:07 PM

https://www.fujiamerica.com/AIMEXIII.html

FUJIAMERICA

AIMEX III

Fuji America AIMEXII Flexible Placement Platforms are designed for component flexibility, PCB flexibility and production flexibility. The AIMEXII features an optimum conveyance line, support for new production introduction, V-advance and tray unit versatility.

Read this on Fujiamerica

Chris Denney12:08 PM
That's the platform we went with. It's designed and manufactured in Japan. Fuji is probably the largest manufacturer of pick and place gear in the world. It's amazing gear.

Chris Denney12:08 PM
I sort of feel like a man going through a midlife crisis who just bought a Ferrari lol

Dan Maloney12:09 PM
Using somebody else's checkbook to boot. I miss the days of spending company money ;-)

RichardCollins12:09 PM
Are there that many needs for these pcbs? Junior engineers and designers don't buy much. Or do they? What drives this?

Chris Denney12:09 PM
lol - yeah, kind of. I have a certain level of interest in the company, so I prefer not to spend too much of it

Chris Denney12:10 PM
@RichardCollins honestly, it's just a passion to teach. When you first explain to a person what a fiducial is and why it's important, they light up. It's a great feeling.

Chris Denney12:11 PM
Those junior engineers become senior engineers who eventually order PCB's. Or they tell their senior engineer what they learned on the PPP and they decide to listen too.

Dan Maloney12:11 PM
And a question somewhat related to @RichardCollins:

A general question about the assembly business. It seems very distributed -- lots of small to medium sized contract manufacturers spread out all over the place. Is that perception correct? If so, what does that say about the assembly market?

Chris Denney12:11 PM
@Dan Maloney 100% correct

Unexpected Maker12:12 PM
@Chris Denney How do you go about picking between different machines at that scale - Fuji, Yamaha etc? All offer amazing machines and feature sets etc.

Chris Denney12:12 PM
Most of the assembly houses are surviving on 2 or 3 key customers.

Chris Denney12:12 PM
Those customers tend to grow very little and shrink very little, so their suppliers tend to grow very little or shrink very little.

Chris Denney12:12 PM
A CM might have 50 different customers, but those 2 or 3 customers make up 80% of their business.

Chris Denney12:12 PM
(side point: worthington is VERY different from this business model, but I digress)

RichardCollins12:12 PM
@Dan Maloney That is my perception too - global fragmentation. Constant scrambling with no real direction or purpose.

Dan Maloney12:13 PM
Funny, I would have thought all assembly would have been off-shored years ago. It appears not though

Chris Denney12:13 PM
@Unexpected Maker dude, it's freaking hard. Honestly. It took me over 3 years to research them all and narrow them down to just 2 manufacturers. They all make great stuff. You really need to look at yourself and what your goals are and try to find a supplier that really closely aligns to that.

RichardCollins12:13 PM
@Dan Maloney The delays and uncertainty are too costly. Better to do it yourself.

Chris Denney12:14 PM
Yes, for any kind of volume, it largely has. But anything 10,000 pieces an under, it still tends to get done domestically. That's not absolutely true, but that's what we're seeing.

Unexpected Maker12:15 PM
@Dan Maloney and communication breakdowns happen often, with delayed turnarounds for resolutions.

Chris Denney12:15 PM
IP concerns are a big part of it too. American companies tend to trust American suppliers more to protect their IP.

Chris Denney12:16 PM
@Unexpected Maker So true. We source PCB's from a Chinese supplier. They do amazing work. And after 6+ years of working directly with them, we have a great system for communicating with them. But even still, the time delay can be brutal.

RichardCollins12:16 PM
@Chris Denney I have been calling that "under 10,000" something like "short run manufacturing" as a part of the early development and proof of concept. Then it gets taken and makes money for someone else.

Chris Denney12:16 PM
@RichardCollins yep, makes sense.

Chris Denney12:16 PM
We're fine with that too. We're never heartbroken over a customer outgrowing us.

Chris Denney12:17 PM
Some CM's will actually partner with an overseas assembly shop to take customers from the sub-10,000 pieces to 10,000+ pieces. I honestly don't know how effective it is, but I've heard of it.

RichardCollins12:18 PM
What range of things can you make?

Arsenijs12:19 PM
oh god, that podcast idea sounds amazing, how did I not know of this

Chris Denney12:19 PM
@RichardCollins We really try to just focus on circuit board assembly. For large enough customers we'll branch out into box builds and functional test, and that sort of thing. But really we just want to optimize for circuit board assembly.

Chris Denney12:19 PM
@Arsenijs lol - yeah, I'm terrible at marketing it honestly lol

Arsenijs12:19 PM
let's see! ^^

Chris Denney12:20 PM
Here's the RSS feed https://feeds.buzzsprout.com/1066066.rss

Chris Denney12:20 PM
I will say, the cool thing about the podcast is that you can totally tell when somebody is a listener.

Chris Denney12:21 PM
By which I mean, when we go to assemble a board of somebody who's a listener, you can see all of the tell-tale signs of them listening carefully and following our advice. It's super cool.

Chris Denney12:21 PM
Those jobs just sling through the factory.

Unexpected Maker12:21 PM
I only found out about the podcast today because of this hack chat. Bummed I didn't know about ti sooner!

Arsenijs12:21 PM
same, and same!

Chris Denney12:21 PM
Then you get the orders where somebody clearly hasn't baked their design enough and it's like cold molasses in a Massachusetts winter.

Unexpected Maker12:22 PM
@Chris Denney So what's the smallest job size you'll take on with a customer?

Chris Denney12:22 PM
We take 1 piece orders. Most domestic shops do. But usually those 1 pieces orders are insanely complex boards. For the most part, the minimum cost of setting up an SMT line for an assembly is significant enough that most people order at least like 5 boards or more.

Chris Denney12:23 PM
We love the complicated 1 piece orders though. In some ways they're so much easier than a 500 piece order.

RichardCollins12:23 PM
Your "board with listener" comment sounds like you are proposing useful directions and products too. Do you have some favorite things you like to work on?

Chris Denney12:23 PM
You can muscle through almost any complicated problem on a 1 piece order. But if you get even one significant problem on a 500 piece order.... nightmare.

Unexpected Maker12:24 PM
Ha! Tuning for 1 board is def easier than getting consistency on 500 or 5000. Well, with a $1 million line, that should not be a problem!

Chris Denney12:24 PM
@RichardCollins Yeah absolutely. On the podcast we give all kinds of best practices. We don't necessarily recommend products, but we recommend just basic good sense things like clear polarity indicators, legible silkscreen, green solder mask, use of fiducials, etc.

Chris Denney12:25 PM
@Unexpected Maker hahaha, yeah well... that $1M line gets you a lot of horsepower and tools to solve problems. But it can't fix a bad design.

Unexpected Maker12:26 PM
So do you offer in line testing? Do you provide services to built those tests? how do you validate your assembly is correct?

Chris Denney12:26 PM
Usually if a board is well designed, we have no trouble assembling it. It's when the board has some kind of weird design issue that we end up struggling. I call it a "weird design issue" and not necessarily a "design flaw". Because sometimes it's a perfectly fine design, but it's a design to that makes manufacturing difficult.

Dan Maloney12:26 PM
Why green solder mask specifically? Do other colors cause optical problems or something?

Unexpected Maker12:27 PM
I get asked to do small CM work all the time, and I knock it all back - I just don't want to be responsible for a product I didn't design .

Chris Denney12:27 PM
@Unexpected Maker Under 10,000 pieces (honestly probably under 100,000 pieces) nobody does actual "inline" testing. It'll be done at a workbench in batches. Yes, we do offer that. And as a matter of fact, that's the next episode of the podcast! Totally not kidding. We're having the folks from FixturFab on the show. We're recording tomorrow and will be publishing it on the 21st.

Chris Denney12:28 PM
@Dan Maloney Yes, 100>#/span###

Chris Denney12:28 PM
Green has been used for so long that the chemical companies have just nailed it

Unexpected Maker12:28 PM
@Dan Maloney green is definitely easier to reflow, and generally you get better solder-mask tolerances and accuracy from PCB manufacturers with green. They've just been doing it for longer and have better processes I think.

RichardCollins12:29 PM
So your podcast, reaching out to young designers is an investment in growth of a market. The markets I know use sensors and control systems that might use these pcbs, but need to interface to MegaWatt and larger systems. Things that new designers work on probably need a global community to have enough brains to click and grow.

Chris Denney12:29 PM
You can get the finest lines and the best finishes. So when you have your fancy 0.4mm pitch QFN on the board, the PCB fab will have no trouble getting solder mask dams between the pads so that the assembly shop doesn't deal with all kinds of nasty solder bridges.

Chris Denney12:29 PM
Also, AOI (automated optical inspection) systems really like green. Colors like red and white can be done, they just take more fine tuning.

Chris Denney12:30 PM
Black is annoying because it's just hard to see black parts on a black board. Think about it. A missing 0402 resistor stands out on a green board. It's practically invisible on a black board.

Unexpected Maker12:30 PM
@Chris Denney Most "good" PCB houses are getting much better at black solder-mask. It used to be an issue, but even with 0.4mm pitch, they can do solder-mask bridges properly now. If only they could get consistent batch colours.... that would be nice! So many shades of black ;)

Chris Denney12:31 PM
@Unexpected Maker yep. They're getting much better. We usually have to push a new PCB supplier to do it with black because they think they can't. But eventually they figure it out.

Chris Denney12:31 PM
Most of the PCB suppliers we've been using for years have gotten good at it and don't have any trouble with it now.

Chris Denney12:31 PM
The other annoying thing about black PCB's is that they reflect so little light that PCB sensors in automated machines can sometimes struggle with seeing the PCB.

Chris Denney12:32 PM
So for example when the PCB has reached the end of a conveyor, that sensor that's looking for the PCB to arrive might not get enough reflected light off the PCB to know that it has arrived.

Unexpected Maker12:32 PM
@Chris Denney YES! I get that often. I do all of my products in matte black, and my lines sensors HATE THEM!

Chris Denney12:32 PM
This isn't much of an issue with new equipment, but the older conveyors we had struggled with this before we replaced the sensors.

Chris Denney12:33 PM
@Unexpected Maker Wait, dude, you're in Melbourne!? Isn't it like 2 in the morning over there?

Unexpected Maker12:33 PM
Black solder-mask and badly placed routing - lol, sensor nightmare.

Chris Denney12:33 PM
Melbourne, btw, my favorite city in the world.

Unexpected Maker12:33 PM
haha, nah, 7:30am.

Chris Denney12:34 PM
My wife and I visited there in 2019, right before the pandemic. Such an awesome city. After we got home I had dreams that we were shopping for houses there lol

Unexpected Maker12:34 PM
Melbourne is awesome! Just so far away from "the rest of the world"... :(

Chris Denney12:35 PM
Best hot pot I've ever had in my life https://www.davidshotpot.com.au/en/

Chris Denney12:35 PM
I hope everybody is enjoying the Melbourne Australia Hack Chat lol

Unexpected Maker12:37 PM
So when a new client comes to you for CM work - do you evaluate them as well as their design? Like, this board might be ok, but this client might not be? Feel free to not answer :)

Chris Denney12:38 PM
@Unexpected Maker You asked how we evaluate pick and place suppliers... well we actually had an entire episode dedicated to the subject. https://www.pickplacepodcast.com/episodes/ep35evaluating-pick-and-place-machine-suppliers

Arsenijs12:39 PM
ah! can tell some insights?

Chris Denney12:39 PM
@Unexpected Maker *Excellent* question. We sort of do and we sort of don't

Chris Denney12:39 PM
Let me explain

Unexpected Maker12:40 PM
@Chris Denney I have your entire backlog to go through! I'm so excited!

Chris Denney12:40 PM
Worthington is an old company. We've been in business since the mid-70's. That traditional business model will do a "read the tea leaves" kind of evaluation of a customer. You can sort of tell when a potential customer just doesn't have their act together. So you may kind of drag your feet getting them a quote, or quote them really high. I know. It sucks. But that's the truth.

Chris Denney12:41 PM
Whereas, our software platform CircuitHub is completely different. That's just a straight up website where you place an order, and we have no choice but to build it, despite how nasty the design might be.

Chris Denney12:41 PM
(CircuitHub is it's own company, but it gets complicated to explain. So I'm just going to refer to them as "our software platform")

Chris Denney12:41 PM
@Arsenijs insights into?

Arsenijs12:42 PM
ah, just what you&apos

Discussions