I was perusing the Lists section and noticed an _explosion_ of very similar lists. Rather than being differentiated based on subject matter ("keyboards", "telepresence technology", etc) they all relate to specific microprocessor platforms ("Atmel (R) AVR (R) Projects", etc). The list descriptions all read suspiciously like marketing copy (lots of trademark symbols and phrases like "industry-leading"); when I clicked through to a few, I noticed that they are curated by the manufacturers rather than individual Hackaday editors.
Hackaday.io staff: what can you tell us about these lists? What's in it for the manufacturers?