31 January 2019 - Thursday

Story 1 ：Word from mouth

Word from mouth is a very terrifying phenomenon for everyone, it

also giving us communication or conveying message, sometimes
wrong message can mislead and harm victims people. I also have
this experience before, it’s very terror for me.

Insight/Problems:
•Almost everyone can know the message. 

•Whether the message is true or not, everyone can get the message.

Mind Map:

Response/Objective:

• How if let the people have experience the terror of word from mouth?

Concept:

• Concept offer to the communicating, through the reason and impact of communication.

Target Audience :

• Younger people (18-35 years old).

• Masses.

Big Idea #1

• Create a model like whisper movement.

• The model will pass the message ear by ear.
• Last of the model will speak up loud the message.

Sketch & How it work:

Big Idea #2

•Create a telephone with box and connect will other 3 telephone, the telephone only have button to press.

• Microphone can record the message and send to other 3 telephone.
• The 3 telephone will tell the message but the message will be changed.

Sketch & How it work:

Big Idea #3

•Use some tin to create the earpiece & mic, to record the message or hear the message.

•People can randomly try every tin it will automatic record the message, and change the content.

Sketch & How it work:

Key message :

• Word of mouth not only giving people communication and conveying message, it has multiple influences on people, and sometimes wrong message can mislead or harm victims people.

Goal:

• People can experience the terror of word from mouth and how it work.