This is the draft business plan required for Best Product entries in the Hackaday Prize Best Product category.

The clock is currently in the Tindie store, and selling for prices that are appropriate for the costs of sourcing the components in the current sales quantities.

To make the GPS clock a better product, the sales volume needs to go up. With sufficient demand, the assemblies can be sourced in quantities that will drive the prices lower. In particular, with sufficient volume, transitioning from the current laser-cut wood and acrylic case to an injection molded plastic case would dramatically reduce the cost of the enclosure (given enough volume to amortize the tooling costs).

As a product, the clock has some challenges facing it. The clock requires an external antenna. This is because in general people don't want their clocks to sit where GPS reception is best. An external antenna makes placement of the clock itself less troublesome. But not everyone is going to have (or find) a spot sufficiently good for reception.

Additionally, the clock is just a clock. It has no functionality other than displaying the current time to within 200 µs. This is a deliberate choice - adding more features to the clock makes the user interface more complicated than it otherwise needs to be (and it's already fairly complicated for a consumer product) and further increases the cost.

Increasing the sales volume would require increased marketing for the clock, but hopefully in the longer term would be offset by reducing manufacturing costs as the volume went up. The same reductions in cost would allow the price to be reduced.

But even at its current price, the clock is still offers the highest accuracy:price ratio available anywhere. The clock maintains that accuracy with no maintenance of any kind - it even automatically handles daylight savings time changes. Even without the accuracy, a plug-in clock that set itself and automatically tracked DST would already be worth most of the current price.