SU, a smog utility apparel project that merges fashionable streetwear with air filtering technology.
One of the biggest problems we are facing globally is air pollution. In some areas, breathing it is like smoking 40 cigarettes a day. In China alone, it causes 4000 premature death each day.
For protection, people are hiding behind the common surgical looking air masks, which oftentimes are defective.
Consequently, they are still being exposed to the harmful pollutants and left stripped of their individuality.
SU provides the solution they need. A replaceable multi-layered filtration mask built into the collar blocks 99% airborne particles and bacteria while allows easy breathing. Our garments are designed for both men and women that are versatile, comfortable and protective.
We are SU, we are the stylish alternative, we are turning the passive self-protective act into a positive fashion statement.