The concept could look at 2019 as it would be a year to celebrate Enzo Ferraris 100 years since he first started racing. So the concept was a homage to Enzo Ferrari. The idea was to reflect Enzo's characteristics on the vehicle. To do so I started with sculpting his character, which then influenced the exterior design. The hot hatch market is becoming very desirable amongst y generations. So why not Ferrari enter the market with a super hatch which carried the racing pedigree of Ferrari but yet safer and stable, meant for the younger generation. The exterior design is quite unique since the vehicle looks like a hatchback from the side profile but when viewed from the front three quarter view it looks like a proper sports car silhouette, it creates a visual illusion to uplift the car image.
Similarly the interior is inspired from the dynamic tension of nature. The key feature in the interior, that is the dashboard is inspired and sculpted as a Ferrari F1 with a digital touch fabri
Rajshekhar Dass •
04/18/2017 at 11:17 •
November 2014 Prototyping in Clay
December 2014 Prototyping in Fiber glass
January 2015 Winner at the SIAM (Society of Indian Automobile Manufactures)
January-March 2015- Media publication in India
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