• Femtech: Digital Help for Women's Health Care Across the Life Span

    03/27/2023 at 02:43 0 comments

    Although women represent nearly half of the world's population, the number of technology companies that address their specific health care needs is but a small fraction of the global technology market. In 2019, the Female Technology, “femtech,” industry, which primarily comprises services, products, and software designed to address the unique biological and medical needs of women, generated $820.6 million in global revenue, combined with $592 million in total venture capital investment. Recent projections suggest the market may reach $1.1 billion by 2024. In Europe, femtech raised $190 million in 2019 and was on track to do $98 million year-to-date in 2020. These numbers seem almost trivial when compared with the >$500 billion a year market for women's medical expenses.

    Encouragingly, over the past 10 years we have seen an increasing number of apps and high-tech services that specifically address women's needs, including digital-driven fertility and menstruation tracking and solutions for pregnancy, postpartum, and menopause. A number of innovative biotech companies are also focusing on both prevention and management of associated conditions, including cancer and heart disease. These trends, accompanied by the historical underrepresentation of women in pharmaceutical trials, suggest a very significant and underappreciated market.

    The term “femtech” was coined by Ida Tin, the Danish-born founder of Clue, a period and ovulation tracking app established in Germany in 2013. A related term known as “menotech” aims to improve women's lifestyles as they move through perimenopause and menopause, providing access to telemedicine, and information and data that women can easily access.

    Although women make 80 percent of the health care decisions for most families and spend ∼30 percent more per capita than men on health care, only a small percentage (3 percent) of the digital health deals since 2011 have focused on women's health. Some feel that the term femtech should be discarded because it implies that the women's health care market is a small niche market rather than an opportunity to provide significant health care advances for >3.9 billion people.

    A recent article suggests that raising capital for femtech or menotech presents significant challenges for entrepreneurs. According to Forbes, predominantly male investors have sometimes shown a lack of interest or engagement with femtech ideas.

    For the market to successfully develop and show significant expansion, technology companies will need to differentiate themselves by offering added and demonstrable health benefits to women. In addition, adequate validation for the apps' efficacy needs to be provided, to indicate positive clinical value that enhances patients' health and well-being.

    Years before the term femtech was coined, Luna Luna was helping women track their menstrual cycles. The idea originated in one of the large telecommunication companies in Japan. Founded in Japan in 2000, the firm now helps women predict and track fertility as well, incorporating advanced artificial intelligence algorithms into its apps. With >15 million downloads, and the majority of its users in their 20s or 30s, the company routinely works with medical institutions and universities to study, among other things, prevention of depression during pregnancy and while breastfeeding.

    An app developed in Italy, BenEssere Mamma, provides women with an easy-to-use convenient way to access a self-help protocol to deal with the stress and anxiety often experienced during pregnancy. Incorporating mindfulness meditation and guided imagery, it helps them to become more aware of affective states, while learning coping skills to improve well-being.

    After a $110 million funding round in August 2021, Maven became the first femtech unicorn. Established in New York in 2014, the company's services include a virtual clinic that offers services for both women's and family...

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  • MOKO Smart Plug Solution for Energy Crisis

    10/12/2022 at 01:30 0 comments


    With the development of the fourth industrial revolution, we have entered the era of intelligence, and various intelligent electrical devices are widely used. At the same time, the world is facing a global energy crisis due to the massive consumption of energy by humans. In response to the crisis, MOKO has come up with our own solution for energy saving. This solution is to control electrical devices by using MOKO smart plug. The reasonable use of electrical equipment can reduce the loss of electrical energy and greatly reduce energy consumption. If we analyze the current energy situation recently, we can know the urgency and necessity of reducing energy consumption.

    Energy Status in 2022

    Energy Status in 2022

    In 2022, the energy security of the whole year was greatly threatened, and the energy price soared, which led to a sharp increase in the prices of various household items, resulting in serious inflation, increasing the cost of living and production for people and hindering the progress of society. The causes of the energy crisis this year are the following.

    1. Russia-Ukraine War

    Russia-Ukraine War

    Since Russia is a major energy exporter and has energy pipelines all over Europe, Europe cannot develop without Russian energy. It is difficult for Russian oil and natural gas to be transported to Europe because of the war between Russia and Ukraine. Also, Russia is restricted to use US dollars by Europe and the US, which makes it difficult for Russia’s energy to be exported to other regions. This results in a tight energy supply, which makes global energy prices skyrocket.

    2. Extreme Weather

    Since this year, many countries in the northern hemisphere have been affected by extreme weather. The temperature in many countries has exceeded their historical record. In order to reduce the heat, people use a variety of devices, which includes air conditioners. These cooling devices consume huge amounts of electricity, which greatly increases the loss of electricity and exacerbated the energy crisis. The energy shortage leads to a sharp rise in the price of electricity for residential use, especially in some areas, which greatly increased the cost of living.

    3. Supply Chain Crisis

    The world is still in a supply chain crisis for more than two years due to the pandemic. Ports in many countries are stacked with cargo, causing longer turnaround times for goods. Port congestion increases the time it takes for energy to reach the port, increasing energy costs and exacerbating energy shortages. Many of Europe’s energy pipelines are closed. Energy can only be transported by sea, which has led to a global shortage of energy carriers, especially LNG for natural gas, which is in high demand and not enough to cover Europe’s gas consumption. The supply chain crisis has exacerbated Europe’s energy crisis.

    The war between Russia and Ukraine will continue for a long time, and the global supply chain crisis is still fermenting, which means that the energy crisis in 2022 will continue for a long time. This year’s winter will be even colder in Europe.

    The energy crisis has had an impact on all aspects of people’s lives. The soaring price of daily necessities has increased the living cost of residents. People will prefer cheaper and energy-saving products, and pay more attention to energy consumption when buying electrical products.

    Why Choose MOKO Smart Plugs

    Why Choose MOKO Smart Plugs

    Although the world is still in a global energy crisis, people still consume energy in their daily lives. Since we use electrical appliances in every aspect of our lives, it is difficult for us to monitor the energy consumption of each appliance. We can only check the monthly electricity bill in general, which makes it difficult for us to optimize our electricity consumption. MOKO’s smart plug can accurately count the power consumption, and with this data, we can optimize the use of various appliances. The MOKO smart plug has a remote control, timer switch,...

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  • Bluetooth Sign Indoor Navigating- When GPS Is Above Its Limitations

    05/28/2020 at 09:54 0 comments

    In shut rooms, like trade fairs, shopping mall or airports, the GPS signal ends up being too weak and makes targeted indoor navigation difficult. Nevertheless, Bluetooth sign interior navigation would be a welcome assistance for the means to your destination. In this article, I will certainly clarify the Bluetooth beacon indoor positioning. I also introduce you to the app with which we can experience the principle.

    Inspiration to Handle the Bluetooth Beacon Indoor Navigating
    Every single time I saw a trade fair, exhibition or comparable occasion, I entered into the following situation: At the entry, I received a flyer with a website plan of the occasion and a short summary of each stand.

    The first thing I tried was to find my own placement on the map. After that I tried to find stands that intrigued me. Ultimately, I came up with an optimum path to make sure that I can go to all the stands by the shortest route.

    Do you perhaps know these considerations from visiting your own trade fair?

    In such situations, I kept considering exactly how good it would be if there were a mobile application that could take over the navigating in shut rooms/buildings. The concern constantly remained, why are there no such apps for interior navigation? Is the implementation of these functionalities extremely complicated, costly or difficult?

    I shared my ideas on interior navigation with my coworker Jan Winter season, and we started looking into how to implement a navigating app with an interactive map for any occasion.

    Bluetooth Beacon Indoor Navigating Challenges
    When developing a navigation app with an interactive map for an event, there are 2 basic troubles to be solved: the application of navigation as well as map digitization.

    The navigation is very important for establishing your very own position, for planning the course and for navigating yourself. The "timeless" variation of the navigation is based upon global navigation satellite systems (GNSS) such as GPS, GLONASS, Galileo or Beidou and works perfectly in open spaces outside of buildings.

    The GNSS signal exists partly or otherwise in any way within a structure, to make sure that navigation is extremely imprecise or otherwise possible in all. Various other place modern technologies for automatic position determination are utilized below.

    Considering that the majority of the profession fairs and exhibits occur in shut areas as well as indoor navigating itself supplies a very large range of applications, we have made a decision to concentrate on this sort of innovation.

    As currently discussed, navigation within a structure is referred to as indoor navigating or indoor place tracking. WLAN or Bluetooth innovations are mainly used for placement resolution. In both cases, the current position can be calculated on the basis of signal strengths and works with of various signal resources such as WLAN routers or Bluetooth beacons (BLE beacon) and also the distances to them.

    After additional research study as well as weighing up the advantages and also disadvantages, we picked the Bluetooth innovation. We utilize Bluetooth signs and also iBeacon navigation as signal resources. These are Bluetooth tools with reduced power consumption (Bluetooth Low Energy, abbreviated BLE).

    The interior area sign can send their identification data to various other close-by digital devices. In our case, these are mobile phones. The recognition information differ depending upon the method, i.e. Eddystone or iBeacon.

    Bluetooth Sign Indoor Navigating Has The Adhering To Benefits Over WLAN:
    - Low power usage: Bluetooth beacon placing does not have to be linked to the keys. The battery life gets on typical 2 to five years.
    - Reduced procurement costs: A reduced power Bluetooth beacon costs around 20 to 30 euros.
    - Installation flexibility: thanks to small measurements and various shapes, the Bluetooth reduced power sign can be positioned anywhere and also normally remain unseen.

    Map Conversion
    Indoor Location...

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